REBISCO: The Pioneering Growth Driver of Alae

Like
2

by Reynold Raffiñan Kiunisala

 

From a rural village with a laid back lifestyle, Alae has become the apple of investors’ eyes; a favorite of industrial companies. In 2005, REBISCO (Republic Biscuit Corporation) began a promising future in this area.  Sister companies Multirich Corp, Suncrest, Fresh Baker Corp, and JBC Foods Corp followed. These companies led the influx of migrants from places as far away as Zamboanga Peninsula, General Santos City, SOCKSARGEN, Davao, Butuan City and the rest of the CARAGA Region, as well as Luzon and the Visayas.

Barangay Hall of Alae
Barangay Hall of Alae

 

Rebisco           Pinnacle           suncrest

multirich           spi           jbc

 

Although Alae is geographically situated on a boundary (a portion is under the jurisdiction of Cagayan de Oro City while the bigger portion goes to the town of Manolo Fortich), the people live as one community, so the division does not matter. 

Alae-Bukidnon-CDO Boundary
The Cagayan de Oro-Bukidnon boundary marker…
Alae-Bukidnon-CDO Boundary
Bukidnon Landmark

 

As the community has grown, other companies such as FEEDPRO (Pronatural), SLERS, and Anakciano acquired lands and built industrial plants.  In Febuary this year, CJ Philippines, Inc. had a ground breaking ceremony for its upcoming factory.  Recently, Liwayway Holdings Company Limited, maker of Oishi and other snack products, bought a huge tract of land for its planned venture.  Rumor has it that Monde Nissin Corporation is also eyeing for sale lands in Alae.

 

This investment tidal wave is having a ripple effect on local residents.  Many lives have been improved.  Parents are better able to provide for their children’s needs, especially their education.  Wooden sari-sari stores are being expanded using concrete.  Idle lots are being used for boarding houses.  Commercial buildings and other establishments are sprouting up everywhere.

 

With all these activities, REBISCO takes pride as the pioneer in building Alae’s vibrant economy.

 

The photos below (taken at around  6 a.m. to 7 a.m.) are proof of what is happening in this once sleepy village:

 

REBISCO employees on their way home after a night shift…

 

 

REBISCO compound

 

REBISCO compound

 

REBISCO compound

 

REBISCO compound
Taken last year when I conducted a pictorial for ID Cards of REBISCO employees.
Taken last year when I conducted a pictorial for ID Cards of REBISCO employees.
Taken last year when I conducted a pictorial for ID Cards of REBISCO employees.
SLERS Store & Cafe

 

SLERS Factory

 

SLERS Factory

 

Acquired land by Liwayway Holdings Company Limited

 

Acquired land by Liwayway Holdings Company Limited

 

Acquired land by Liwayway Holdings Company Limited

 

Acquired land by Liwayway Holdings Company Limited

 

ANAKCIANO owned by Congressman Unabia of the 1st District of Misamis Oriental

 

ANAKCIANO owned by Congressman Unabia of the 1st District of Misamis Oriental

 

 

ANAKCIANO owned by Congressman Unabia of the 1st District of Misamis Oriental

 

Buseco’s underconstruction diesel power plant

 

Buseco’s underconstruction diesel power plant

 

La Sanvrelli Bar and Grill
La Sanvrelli Videoke Rooms
Sayre Highway, Alae
Bukidnon Cooperative Bank – Alae Branch
Thea’s Bakeshoppe and Thea’s Soft Serve & Treas – Sayre Highway, Alae
along Alae-Camp Phillips Road
rumored UNITOP Alae

Osabel Store

Bukins Grill

  

 

 

Green Acres Dairy of Jugador Family photo by Myling

 

Green Acres Dairy of Jugador Family photo by Myling

 

CJ Philippines, Inc.
Groundbreaking Ceremony – photo by Kagawad Deborah Marinay

 

 

 

CJ Philippines, Inc.
Groundbreaking Ceremony – photo by Kagawad Deborah Marinay
Earthworks ongoing at CJ Phils. site
Earthworks ongoing at CJ Phils. site
Earthworks ongoing at CJ Phils. site

My own progress from 2005 to the present:


Like
2