by Reynold Raffiñan Kiunisala
From a rural village with a laid back lifestyle, Alae has become the apple of investors’ eyes; a favorite of industrial companies. In 2005, REBISCO (Republic Biscuit Corporation) began a promising future in this area. Sister companies Multirich Corp, Suncrest, Fresh Baker Corp, and JBC Foods Corp followed. These companies led the influx of migrants from places as far away as Zamboanga Peninsula, General Santos City, SOCKSARGEN, Davao, Butuan City and the rest of the CARAGA Region, as well as Luzon and the Visayas.
Although Alae is geographically situated on a boundary (a portion is under the jurisdiction of Cagayan de Oro City while the bigger portion goes to the town of Manolo Fortich), the people live as one community, so the division does not matter.
As the community has grown, other companies such as FEEDPRO (Pronatural), SLERS, and Anakciano acquired lands and built industrial plants. In Febuary this year, CJ Philippines, Inc. had a ground breaking ceremony for its upcoming factory. Recently, Liwayway Holdings Company Limited, maker of Oishi and other snack products, bought a huge tract of land for its planned venture. Rumor has it that Monde Nissin Corporation is also eyeing for sale lands in Alae.
This investment tidal wave is having a ripple effect on local residents. Many lives have been improved. Parents are better able to provide for their children’s needs, especially their education. Wooden sari-sari stores are being expanded using concrete. Idle lots are being used for boarding houses. Commercial buildings and other establishments are sprouting up everywhere.
With all these activities, REBISCO takes pride as the pioneer in building Alae’s vibrant economy.
The photos below (taken at around 6 a.m. to 7 a.m.) are proof of what is happening in this once sleepy village:
My own progress from 2005 to the present: